“Every budget decision is a hypothesis — you find out if you were right at the end of the quarter.”
Margaux Morgat, Brand Marketing Lead
- 01
How has your workflow changed since the transformation started?
Content production velocity tripled in the last year. I run first-draft generation through an LLM layer tuned to our brand voice guidelines, then spend my time on the judgment calls: is this tonally right, does it reflect our actual positioning, is it honest about what we offer. The creative direction is still mine. The mechanical production is not. That's the right division of labor.
- 02
What does a typical week look like when agents are actually in the loop?
Monday is campaign briefing — what are we running, what's the message, what does the agent need to know to produce first drafts. Tuesday and Wednesday I'm reviewing outputs and making calls on what's usable versus what needs rework. Thursday is production and scheduling. Friday I'm looking at early engagement signals and deciding if anything needs adjustment. The pace is faster than any agency I've worked with, and the brand stays coherent because I'm reviewing everything.
- 03
What would you tell someone considering joining Groupon right now?
Brand here is not about aesthetics. It's about whether the message is honest and specific enough to build merchant trust over time. If you've worked in brand roles where the job was polishing language and approving creative, this will be a different experience. Here, brand is accountable to commercial outcomes. That's harder and more interesting.
See open seats.
Building across engineering, product, data, sales, ops, finance, and people. Every role is an Operator role.
We get people offline through quality local experiences at great value. That's still the mission. Everything above is what it takes to deliver it in 2026.