Lo Jozefat

What's the biggest shift in how you work over the last year?

National accounts require a lot of context — merchant history, past campaign performance, seasonal patterns, internal relationship mapping. I used to carry that in my head or dig through notes before every call. Now I have an agent that prepares a pre-call brief for each meeting: what happened last time, what the data says since then, what the account needs to hear. I walk into every conversation already oriented.

Walk me through a problem you solved using AI that you couldn't have tackled the same way before.

I had a national chain — forty-plus locations — with inconsistent performance across regions. Some locations were exceeding targets, others were below. I ran an agent analysis across location-level GMV, deal structure, and category mix. It identified that underperformers were clustered around deal types that didn't match local consumer demand. We restructured the offer for those markets and closed the performance gap in one quarter.

What would you tell someone considering joining Groupon right now?

National account management here is not a relationship-maintenance role. You're running a data-informed strategy across a large merchant portfolio and using AI to stay sharp across all of it simultaneously. If you want to manage by instinct alone, you'll find the tools underused. If you want to combine instinct with actual data, you'll build the best version of your sales career here.